[…]
How to Market to Gen Z, According to Gen Z

[…]
Tina Mulqueen, the CEO of Kindred PR, has written about online to offline strategies for years for outlets like Forbes and Entrepreneur. Here, she digs into omnichannel strategies in a post-pandemic world during FUTR Europe in May, 2021 with experts from LEGO, Bravissimo and Gail’s Bakery. […]
At Coachella, 250,000 music lovers descended upon the California desert, bringing $704 million in economic activity throughout the week. Brands and influencers abounded, with over 4 million hashtags emanating from the world’s most Instagrammed festival. But many brands took a different approach to influencers this year. By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands […]