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How to Market to Gen Z, According to Gen Z
Category: Blog
Tina Mulqueen Leads Omnichannel Conversation at FUTR Europe
Tina Mulqueen, the CEO of Kindred PR, has written about online to offline strategies for years for outlets like Forbes and Entrepreneur. Here, she digs into omnichannel strategies in a post-pandemic world during FUTR Europe in May, 2021 with experts from LEGO, Bravissimo and Gail’s Bakery. […]
Brands Paid Hefty Prices To Send Micro-Influencers Dancing In The Desert At Coachella
At Coachella, 250,000 music lovers descended upon the California desert, bringing $704 million in economic activity throughout the week. Brands and influencers abounded, with over 4 million hashtags emanating from the world’s most Instagrammed festival. But many brands took a different approach to influencers this year. By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands […]