At Coachella, 250,000 music lovers descended upon the California desert, bringing $704 million in economic activity throughout the week. Brands and influencers abounded, with over 4 million hashtags emanating from the world’s most Instagrammed festival. But many brands took a different approach to influencers this year. By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands […]
Brands Paid Hefty Prices To Send Micro-Influencers Dancing In The Desert At Coachella
