Advertising industry veterans have developed a bleeding edge program to detect and prevent digital advertising fraud. Boca Raton, FL – To industry natives, digital advertising fraud, including click fraud or impression fraud, is a deep-rooted pervasive problem which has only started to be addressed recently. Within the digital advertising ecosystem, digital ad fraud is an […]
We know there are skeptics out there with respect to the value and efficacy of social media. Many understand that having a presence across social media platforms that are relevant to your industry is imperative to being competitive, in this day and age; however, time and time again we listen to complaints from business owners […]
Even though social media pervades our lives, and has done so for about the last ten years, I remember when my physical address book was the connection between me and the outside world. You know, that thing that you wrote in with a pencil (if you were smart) because penning through an old telephone number […]
