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How to Market to Gen Z, According to Gen Z
Tina Mulqueen Leads Omnichannel Conversation at FUTR Europe
Tina Mulqueen, the CEO of Kindred PR, has written about online to offline strategies for years for outlets like Forbes and Entrepreneur. Here, she digs into omnichannel strategies in a post-pandemic world during FUTR Europe in May, 2021 with experts from LEGO, Bravissimo and Gail’s Bakery. […]
Brands Paid Hefty Prices To Send Micro-Influencers Dancing In The Desert At Coachella
At Coachella, 250,000 music lovers descended upon the California desert, bringing $704 million in economic activity throughout the week. Brands and influencers abounded, with over 4 million hashtags emanating from the world’s most Instagrammed festival. But many brands took a different approach to influencers this year. By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands […]
The Wild West of Influencer Marketing
For the last three years, Kindred has been on the bleeding edge of influencer marketing, pioneering creative strategies for the world’s leading brands and most exclusive events in entertainment. What used to be a forward-thinking marketing risk is quickly becoming the norm as research suggests the benefits of influencer marketing over traditional marketing and advertising. […]
#SocialMedia: How To Be A Human
We know there are skeptics out there with respect to the value and efficacy of social media. Many understand that having a presence across social media platforms that are relevant to your industry is imperative to being competitive, in this day and age; however, time and time again we listen to complaints from business owners […]
Beware of the Social Media Expert
Even though social media pervades our lives, and has done so for about the last ten years, I remember when my physical address book was the connection between me and the outside world. You know, that thing that you wrote in with a pencil (if you were smart) because penning through an old telephone number […]