Tina Mulqueen Leads Omnichannel Conversation at FUTR Europe

Tina Mulqueen, the CEO of Kindred PR, has written about online to offline strategies for years for outlets like Forbes and Entrepreneur. Here, she digs into omnichannel strategies in a post-pandemic world during FUTR Europe in May, 2021 with experts from LEGO, Bravissimo and Gail’s Bakery. […]

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Brands Paid Hefty Prices To Send Micro-Influencers Dancing In The Desert At Coachella

At Coachella, 250,000 music lovers descended upon the California desert, bringing $704 million in economic activity throughout the week. Brands and influencers abounded, with over 4 million hashtags emanating from the world’s most Instagrammed festival. But many brands took a different approach to influencers this year. By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands […]

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The Wild West of Influencer Marketing

For the last three years, Kindred has been on the bleeding edge of influencer marketing, pioneering creative strategies for the world’s leading brands and most exclusive events in entertainment. What used to be a forward-thinking marketing risk is quickly becoming the norm as research suggests the benefits of influencer marketing over traditional marketing and advertising.  […]

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