Campaign Objectives

The goal of the this partnership was to move Qualcomm customers through the purchase path by tapping into Digital Trends’ reputation of quality content for to ready-to-buy customers. In particular, Digital Trends sought to fill Qualcomm’s sales funnel, drive purchase intent for 5G, increase the likelihood of a purchase after viewing content and, ultimately, 5G product sales.

Campaign Overview

We created a multi-pronged approach that drove awarness, education and purchase intent over 3 key phases: CES, MWC, 5G Marketplace – (Products). 

Our viewers became aware of the 5G value proposition through sponsored content, high impact display advertising, editorial coverage and 5G product promotion on and off our digital platform.

Result

Digital Trends has successfully positioned Qualcomm as a leader in 5G through a quantifiable increase in research likelihood of the Qualcomm Brand and products and increase in product purchase intent and recommendation intent.