At Kindred, we believe in generating earned media through shared value. That’s why when we generate communications plans, we look for ways to activate earned media rather than pitching tired stories. A great way to provide value to the media is to deliver provocative research, white papers or case studies. 

These are useful in fortifying credibility for your brand, catalyzing substantial news coverage, and generating traffic to your website. Moreover, research in your field becomes powerful intellectual property that can help you shape your niche while developing an understanding of your audience, competitors, and industry trends.