In line with the company’s name, we take a Kindred approach to public relations. That is, we believe public relations is defined as any action that lends to the public perception of your brand. So, when we say PR, we’re not just talking about press releases. PR is an umbrella over all marketing, advertising and engagement efforts. That’s why we offer a very comprehensive list of services from traditional public relations and media facilitation, to social media marketing, advertising, web design and promotional material design. We are eager to build a comprehensive package for you, or simply supplement your current public relations efforts.
Most social media marketing companies simply broadcast. That is, they often pre-schedule status updates and neglect to exploit each and every opportunity to engage with an audience. In order to be successful, engagement is key.
Kindred will create content calendars around relevant topics within your industry and we will schedule your updates according to the calendar; but, our approach goes beyond that, and partnering with Kindred is a decision that should not be taken lightly. If you do partner with us, we promise you’ll stand out with an exceptional social media presence across platforms.
The fact is, broadcasting is not sufficient, and communication between your company and Kindred will be imperative to the success of your social media campaign. In order to facilitate that level of communication, we will check in weekly by phone, and monthly to assess ROI and ensure our efforts are integrated with your overarching public relations and marketing efforts.
In addition to correspondence with your company, Kindred will create and facilitate a group of social media advocates, or correspondents, that should come from within your company and your company’s alliances. Having a group of brand advocates will help to increase the reach of your message.
Depending on the level of support you need, Kindred has a number of social media marketing plans. Our plans range from simply content planning and engaging with your audience to copy-writing for blogs and e-mail communications to ensure your content has value. Often, our clients’ needs vary significantly, and we are more than happy to create a custom package that works for you.
Kindred PR runs top tier creative influencer marketing campaigns for the world’s largest brands and events. Kindred has been on influencer teams for the Academy Awards, the Billboard Music Awards, the Emmys, the Brittania Awards, and more. Kindred orchestrates the message of hundreds of everyday social media influencers to promote a brand’s product, service, venue or launch in a way that amplifies word-of-mouth organically for 37% higher returns on marketing investments (McKinsey).
Kindred’s influencer marketing program pairs its own network of everyday influencers – with authentic voices and topic expertise – with brands for which influencer audience members are tailored, in order to amplify a marketing campaign. A typical Kindred influencer marketing campaign engages tens to hundreds of influencers with a reach of tens of millions of audience members to create tens to hundreds of millions of digital media impressions.
Influencer marketing is on the bleeding edge of promotion: social media marketing budgets are poised to grow to nearly a quarter of total marketing budgets in the next 5 years, and digital advertising spend is projected to grow by 12.2% (AdAge). With ad blocking and digital advertising fraud threatening more traditional digital marketing, advertisers are turning to influencer marketing to circumvent these threats. According to a market research firm, 84% of marketing professionals will execute an influencer marketing campaign in the next year, touting its word-of-mouth appeal with social media amplification. With millennials shying from more traditional advertising that they deem self-promotional, the social validation offered by influencer marketing allows brands to engage with the elusive millennial demographic in an organic way, building brand loyalty and recognition for unmatched returns.