Gaining exposure in top tier media outlets, such as the Wall Street Journal, New York Times, LA Times, Forbes, Inc, USA Today, HuffPost, Entrepreneur and Business Insider go a long way in establishing a brand’s credibility. Rather than pitching stories to editorial that often get lost in the shuffle, our approach is to work with our clients to do something worth talking about. If we have to convince a journalist to cover a story, it’s not worth pitching. Leveraging the news cycle, thoughtful creative, and editorial insights, we craft campaigns that earn attention.
For many of our clients, exposure to specific sectors, such as technology, finance, entertainment and fashion, can help to differentiate from competition and increase brand awareness within target segments. Would it be meaningful for your new product to be listed in a seasonal roundup in a consumer magazine or trade publication? Do you want to develop thought leadership within your space? Media outreach to specific segments can supplement broad brand recognition campaigns to move consumers or partners to action.
Television & Podcast Exposure
If you’re looking to move beyond digital and print to expand attention to television, events, and podcasts, we can work with our media contacts to pitch season and news cycle-appropriate segments. Television is a great way to broaden exposure and legitimacy, and to add to your video assets for your digital properties. Participating in a relevant podcast is an effective way to earn credibility in front of large niche audiences, while expanding thought leadership.