Kindred PR runs top tier creative influencer marketing campaigns for the world’s largest brands and events. Kindred has been on influencer teams for the Academy Awards, the Billboard Music Awards, the Emmys, the Brittania Awards, and more. Kindred orchestrates the message of hundreds of everyday social media influencers to promote a brand’s product, service, venue or launch in a way that amplifies word-of-mouth organically for 37% higher returns on marketing investments (McKinsey).
Kindred’s influencer marketing program pairs its own network of everyday influencers – with authentic voices and topic expertise – with brands for which influencer audience members are tailored, in order to amplify a marketing campaign. A typical Kindred influencer marketing campaign engages tens to hundreds of influencers with a reach of tens of millions of audience members to create tens to hundreds of millions of digital media impressions.
Influencer marketing is on the bleeding edge of promotion: social media marketing budgets are poised to grow to nearly a quarter of total marketing budgets in the next 5 years, and digital advertising spend is projected to grow by 12.2% (AdAge). With ad blocking and digital advertising fraud threatening more traditional digital marketing, advertisers are turning to influencer marketing to circumvent these threats. According to a market research firm, 84% of marketing professionals will execute an influencer marketing campaign in the next year, touting its word-of-mouth appeal with social media amplification. With millennials shying from more traditional advertising that they deem self-promotional, the social validation offered by influencer marketing allows brands to engage with the elusive millennial demographic in an organic way, building brand loyalty and recognition for unmatched returns.
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